Walmart - In-Store & App
Experience Optimization

Current Project

Shapr3D

Designing Fluid Retail: A New Approach to Unifying Walmart’s Omnichannel Shopping Ecosystem

Project Type: App Design
Role: UX Designer
Tools: Figma, Figjam, Miro, Google Suite, Notion
Duration: Q2 2026

Research Methods

AI Concepts/Methods

HAX Guidelines

Our Goals

Our Users

Personas

Carl & Katarina

Storyboards

Carl Storyboard

Is happy and relieved that he can communicate accurately with his granddaughter

She shows him how to use it

He maps his face and sets the right emojis for himself

Grandfather

Carl

yay!!

is everything ok?

yayy!

How it works

User Flow

Katarina Storyboard

Reveal and send your

true emotions FASTER!

Settings

Software Update

EmotiScan

Update Required

She hears about the new software update with improved emoji capabilities

She is tired of constantly scrolling to search for emojis that fit her current emotion

Gets accurate suggestions from expressions

Sends emojis quicky and easily!

Maps her face with corresponding emojis

College Student

Katarina

hmm..

How it works

Low-Fidelity Prototype

Carl's Journey Exemplified

High-Fidelity Prototype


Carl's Journey Exemplified

High-Fidelity Prototype



Carl:


  1. Open texts with Aleena

  2. He goes to reply and remembers that there's a new feature called EmotiScan

  3. He goes to EmotiScan in the app menu and clicks it, and a prompt asks for camera access.

  4. EmotiScan walks Carl through the process of creating a new profile and the default is happiness.

  5. After this, Carl would be able to see the emojis that were mapped to the emotion of happiness under the "Edit" tab

  6. He thinks that one of these emojis does not really fit with his current emoji usage so he removes it

  7. He slides down, then replies to Katarina using EmotiScan for the first time

  8. Clicks emojiscan and send message

  9. After this he noticed that he could make a custom emoji the first time he went through so he goes back to emotiscan to create a custom

  10. At this point he chooses the emojis he would like to map this profile to and names it "Favorites"

  11. After clicking map now, he goes through the mapping screen again

  12. Finally he types his second message and uses one of his favorite emojis that he calls his "dad joke" emoji


Overview

Transforming cross-channel retail into a cohesive ecosystem by identifying friction points and designing seamless transitions between digital and in-store experiences at Walmart.

Current Stage

User Interviews and Analysis

Want to chat?

Let's Connect

Feel free to contact me if you have any questions.
I'm available for work, new projects, or just for chatting!

Dagmawit Kifle

Want to chat?

Let's Connect

Feel free to contact me if you have any questions.
I'm available for work, new projects, or just for chatting!

Dagmawit Kifle

Want to chat?

Let's Connect

Feel free to contact me if you have any questions.
I'm available for work, new projects, or just for chatting!

Dagmawit Kifle